Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who

Did you know that the self-report scale used most often today to identify opinion leaders works only 50% of the time? Tossing a coin might be more accurate! Why