Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understandi

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consu

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p