Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designi

In the increasingly turbulent political climate, there has been growing interest in economic and international relations with Asia. Understanding the business p

Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marke