Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comp

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors s