Multisensory Impact of Sport Events

Download or read book Multisensory Impact of Sport Events written by Thorsten Tham and published by Springer. This book was released on 2016-01-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.