This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well a

“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communic

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread