This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapt

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in publi

Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models fo

The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny