Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and u

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject.

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan