This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what lea