Related Books

Marketing Metrics in Action
Language: en
Pages: 172
Authors: Laura Patterson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Racom Communication

DOWNLOAD EBOOK

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Whic
Social Media Metrics
Language: en
Pages: 265
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2010-03-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust
Marketing Metrics
Language: en
Pages: 710
Authors: Neil Bendle
Categories: Business & Economics
Type: BOOK - Published: 2020-08-23 - Publisher: FT Press

DOWNLOAD EBOOK

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant
Marketing Metrics and Financial Performance
Language: en
Pages: 92
Authors: Donald R. Lehmann
Categories: Marketing
Type: BOOK - Published: 2006-01-01 - Publisher:

DOWNLOAD EBOOK

Data-Driven Marketing
Language: en
Pages: 325
Authors: Mark Jeffery
Categories: Business & Economics
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment