Social Marketing in the 21st Century

Social Marketing in the 21st Century
Author :
Publisher : SAGE
Total Pages : 284
Release :
ISBN-10 : 1412916348
ISBN-13 : 9781412916349
Rating : 4/5 (48 Downloads)

Book Synopsis Social Marketing in the 21st Century by : Alan R. Andreasen

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)


Social Marketing in the 21st Century Related Books

Social Marketing in the 21st Century
Language: en
Pages: 284
Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

DOWNLOAD EBOOK

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach
Marketing
Language: en
Pages: 0
Authors: Joel R. Evans
Categories: Business & Economics
Type: BOOK - Published: 2006-09 - Publisher: Atomic Dog Publishing

DOWNLOAD EBOOK

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marke
Pharmaceutical Marketing in the 21st Century
Language: en
Pages: 296
Authors: Mickey Smith
Categories: Medical
Type: BOOK - Published: 2014-07-30 - Publisher: CRC Press

DOWNLOAD EBOOK

A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the t
Managing Marketing in the 21st Century
Language: en
Pages: 595
Authors: Noel Capon
Categories: Business & Economics
Type: BOOK - Published: 2012-08-30 - Publisher: Ingram

DOWNLOAD EBOOK

Marketing in the 21st Century and Beyond
Language: en
Pages: 405
Authors: Bruce D. Keillor
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume