Second edition

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invalua

Many introductory marketing textbooks provide too much coverage of non-critical material. Others provide too little coverage of subjects that are at the very he

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom