Related Books

Marketing and the Low Income Consumer
Language: en
Pages: 76
Authors: United States. Task Force on Marketing and the Low-Income Consumer
Categories: Consumer satisfaction
Type: BOOK - Published: 1971 - Publisher:

DOWNLOAD EBOOK

The Low-Income Consumer
Language: en
Pages: 216
Authors: Linda F. Alwitt
Categories: Business & Economics
Type: BOOK - Published: 1996-02-15 - Publisher: SAGE Publications, Incorporated

DOWNLOAD EBOOK

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consu
Bibliography on Marketing to Low-income Consumers
Language: en
Pages: 60
Authors: United States. Business and Defense Services Administration
Categories: Bibliographie
Type: BOOK - Published: 1969 - Publisher:

DOWNLOAD EBOOK

The poor pay more
Language: en
Pages: 0
Authors: David Caplovitz
Categories: Consumers
Type: BOOK - Published: 1968 - Publisher:

DOWNLOAD EBOOK

Bottom of the Pyramid Marketing
Language: en
Pages: 234
Authors: Ramendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2018-12-03 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom