For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke

Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces wh

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin