Managing with Dual Strategies
| Author | : Derek F. Abell |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1993 |
| ISBN-10 | : 0029001455 |
| ISBN-13 | : 9780029001455 |
| Rating | : 4/5 (55 Downloads) |
Book Synopsis Managing with Dual Strategies by : Derek F. Abell
Download or read book Managing with Dual Strategies written by Derek F. Abell and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there.
