Managing Public Relations
| Author | : James E. Grunig |
| Publisher | : Wadsworth Publishing Company |
| Total Pages | : 550 |
| Release | : 1984-01-01 |
| ISBN-10 | : 0030583373 |
| ISBN-13 | : 9780030583377 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Managing Public Relations by : James E. Grunig
Download or read book Managing Public Relations written by James E. Grunig and published by Wadsworth Publishing Company. This book was released on 1984-01-01 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
