From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process o

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The boo

"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It c