Managing Consumer Resistance to Innovations
| Author | : Machiel Jan Reinders |
| Publisher | : Rozenberg Publishers |
| Total Pages | : 140 |
| Release | : 2010 |
| ISBN-10 | : 9789036101769 |
| ISBN-13 | : 903610176X |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Managing Consumer Resistance to Innovations by : Machiel Jan Reinders
Download or read book Managing Consumer Resistance to Innovations written by Machiel Jan Reinders and published by Rozenberg Publishers. This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
