"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channe

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the m

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channe

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution ch