Related Books

Management and Economics of Communication
Language: en
Pages: 524
Authors: M. Bjørn Rimscha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-06-08 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on
Media Economics and Management
Language: en
Pages: 154
Authors: Sathya Prakash Elavarthi
Categories: Business & Economics
Type: BOOK - Published: 2021-09-28 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.
Media Management and Economics Research in a Transmedia Environment
Language: en
Pages: 295
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

DOWNLOAD EBOOK

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro
Handbook of Media Management and Economics
Language: en
Pages: 746
Authors: Alan Albarran
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Routledge

DOWNLOAD EBOOK

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar
The Media Economy
Language: en
Pages: 204
Authors: Alan B. Albarran
Categories: Business & Economics
Type: BOOK - Published: 2023-11-30 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r