This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data.
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the r