Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management s

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Fo

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc