How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and the
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product
The film star is not simply an actor but a historical phenomenon that derives from the production of an actor’s attractiveness, the circulation of his or her
Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user