This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations t
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Although recent global disasters have clearly demonstrated the power of social media to communicate critical information in real-time, its true potential has ye