In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans. Apple. Harley-Davidson. Chick-f

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer

Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the

This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary br