This book provides a comprehensive account of language management and planning at Confucius Institutes in the UK, implementing an ethnographic approach grounded
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their profess
In recent years there has been increased interest in examining the treatment of language problems across different levels of society, ranging from individual in
This book sets new trajectories for language-sensitive business and management research and pedagogy. The existence of language plurality characterises these. E