Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o

This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice