Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tool

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tool

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explo

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this