Improving E-Commerce Web Applications Through Business Intelligence Techniques

Download or read book Improving E-Commerce Web Applications Through Business Intelligence Techniques written by Sreedhar, G. and published by IGI Global. This book was released on 2018-02-02 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.