The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Eur