A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op
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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales