Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry a

The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a