This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recogniz

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an