An examination of how to use research effectively. It takes the reader step by step through the process of designing and conducting a survey to generate accurat
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to
The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to