Global Perspectives on Strategic Storytelling in Destination Marketing
| Author | : Ana Cláudia Campos |
| Publisher | : Business Science Reference |
| Total Pages | : 300 |
| Release | : 2022 |
| ISBN-10 | : 1668434369 |
| ISBN-13 | : 9781668434369 |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Ana Cláudia Campos
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Ana Cláudia Campos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
