Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into
This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at parti
Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game
For Generation Y, born after 1982, relationships happen over the Internet and music marks their territory. How does this generation think about the world? What
Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new