Fundamentals of International Business

Download or read book Fundamentals of International Business written by Lorie Guest and published by . This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using real world examples and instructive case studies, this resource helps students gain a well-rounded understanding of international business theory and practice. This all-new, all-Canadian resource takes a fresh look at trade, marketing, logistics, the supply chain, culture, politics, and economics in the context of international business. The student resource and supplements were specifically developed to meet the curriculum requirements of International Business Fundamentals.