From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book ab

This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question b

Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the world’s largest com

For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the d

Der Begriff 'strategische Akquisition' findet gegenwärtig große Beachtung, auch in der Fachliteratur. Dieses Buch kann als Ergänzung zur vorhandenen Literatu