FMCG Selling
Author | : Leo Gough |
Publisher | : John Wiley & Sons |
Total Pages | : 110 |
Release | : 2004-01-16 |
ISBN-10 | : 9781841125046 |
ISBN-13 | : 1841125040 |
Rating | : 4/5 (46 Downloads) |
Download or read book FMCG Selling written by Leo Gough and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.