"A superb design handbook for the student and the established artist. It accompanies the artist from the beginnings of an idea through to its completion and off

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process

Featuring the insights of 15 current and former Art Students League instructors, this stunning volume reassesses the art of drawing not as a technique, but as t

Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, mak

This revised, second edition develops the creative principles established in the first edition, building particularly on three-dimensional forms, featuring a la