Experience the Message

Download or read book Experience the Message written by Max Lenderman and published by McClelland & Stewart. This book was released on 2010-01-05 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.