This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and so

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifica

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and so

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu