This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

Brings together a range of empirical studies, which disclose and substantiate the so-called experience economy with a particular focus on its entrepreneurial as

Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an establi

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri