Employer Branding for the Hospitality and Tourism Industry
| Author | : Sjoerd Gehrels |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 231 |
| Release | : 2019-07-10 |
| ISBN-10 | : 9781789730715 |
| ISBN-13 | : 1789730716 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Employer Branding for the Hospitality and Tourism Industry by : Sjoerd Gehrels
Download or read book Employer Branding for the Hospitality and Tourism Industry written by Sjoerd Gehrels and published by Emerald Group Publishing. This book was released on 2019-07-10 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
