"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and

Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencin

As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special intere

Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the s

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and p