The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

EBOOK: Principles and Practice of Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overst