Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul