Decision Drivers An in-depth study of factors influencing premium car buyers
Author | : Dr. Babar Zamaan Mohammed |
Publisher | : Book Rivers |
Total Pages | : |
Release | : 2021-06-23 |
ISBN-10 | : 9789390548781 |
ISBN-13 | : 9390548780 |
Rating | : 4/5 (81 Downloads) |
Book Synopsis Decision Drivers An in-depth study of factors influencing premium car buyers by : Dr. Babar Zamaan Mohammed
Download or read book Decision Drivers An in-depth study of factors influencing premium car buyers written by Dr. Babar Zamaan Mohammed and published by Book Rivers. This book was released on 2021-06-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.