Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wr