In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

4th edition - Jan 2023 Effective customer relationship management (CRM) is crucial for businesses, particularly in the digital era. By tracking customer data an

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Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence