Cross-media Promotion
| Author | : Jonathan Hardy |
| Publisher | : Peter Lang |
| Total Pages | : 356 |
| Release | : 2010 |
| ISBN-10 | : 1433101378 |
| ISBN-13 | : 9781433101373 |
| Rating | : 4/5 (78 Downloads) |
Book Synopsis Cross-media Promotion by : Jonathan Hardy
Download or read book Cross-media Promotion written by Jonathan Hardy and published by Peter Lang. This book was released on 2010 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
